About ASRL General Trading

Our Mission

Our mission is to deliver high-quality food products through reliable sourcing, compliance-led operations, and responsive service that supports long-term client growth.

Our Vision

Our vision is to be a trusted regional trading partner known for resilient supply networks, sustainable growth, and consistent customer value across evolving markets.

Our Goal

Our goal is to continuously improve processes through better planning, stronger partnerships, and digital-first coordination to meet changing customer demand.

ASRL partnership process
ASRL founder portrait
ASRL founder portrait

Founder Story

The journey of our founder is one of determination, vision, and entrepreneurial spirit. Arriving in Dubai in 2000, they began their career with the municipality, gaining valuable experience over four years. In 2004, they ventured into the import-export business, connecting Dubai, China, and Sri Lanka.

In 2015, they achieved a significant milestone by securing approval to export and import air rifles to Sri Lanka from Dubai, Turkey, and China. Building on this success, they established ASRL General Trading LLC in 2021, focusing on import-export within the local market. Expanding further, they founded Airbiz Cargo LLC, taking the business to an international scale and solidifying a reputation for excellence in global trade.

This journey reflects a commitment to disciplined growth, practical innovation, and long-term value creation in global trade.

Our Brands

We proudly represent a diverse range of brands that are known for their quality and innovation in the market.

Brand 1
Brand 2
Brand 3